Looks like the economy is helping put things in perspective. We’ll be seeing a lot more home-made cards and poems this Valentine’s Day.
In the current economic climate, many men say it comes as a great relief not to have to produce a material manifestation of an intangible emotion.
“It has become such an ingrained part of our culture that women expect it and men expect they need to do such things,” said Marc Matsumoto, 31, a New York marketing manager who was laid off in December.
The holiday, Professor Close said, may be coming full circle.
“It started as a very pure romantic holiday, until capitalism and marketing spiked it,” she said. “We are retreating back a little bit to the original meaning behind the day.”
I haven’t spent any money yet, but I’m spending the day with the woman I love. Happy Valentine’s Day